From The Black Keys’ Facebook page:
…and what a great track it is, AND what a bad (meanin’ good) video!
From Paste Magazine:
The rockers and RZA teamed up to record a sultry track that combines the best of both rock and rap worlds. The video for “The Baddest Man Alive” pays homage to the kung-fu film that it accompanies. Audiences see The Black Keys and RZA sitting at a table in a restaurant when, all of a sudden, they all begin to battle each other. Throughout the fight sequence there are small clips from The Man With The Iron Fists on different surfaces. The bloody aspects that audiences can expect to see from the feature (it was produced by Quentin Tarantino, after all) make their way into the video, including RZA ripping someone’s arm off. (Read more at Paste)